Global power dynamics in the digital era have experienced a significant transformation influenced by developments in technology and the internet. One of the main impacts is increased access to information which has changed the way countries, companies and individuals interact. With the emergence of social media and digital platforms, the dissemination of information has become faster and wider, influencing public opinion and global policy. This transformation also created new powers in politics and economics. High-tech countries, such as the United States and China, are seeking to increase their global influence through digital innovation. For example, China is leveraging 5G and AI technologies to strengthen its position in the global arena, which helps strengthen its infrastructure and trade networks. On the other hand, developing countries face challenges in catching up in this digital era. Despite their great potential, many of them are hampered by limited infrastructure and resources. For this reason, investment in education and technology is very important to be able to compete globally. Multinational corporations also play an important role in global power dynamics. They are able to access markets in various countries and adapt quickly to changing trends. However, they also have to face regulatory challenges that vary by country, which often impact their business strategies globally. Social media, as a communication tool, gives a voice to previously unheard individuals. Social movements such as #MeToo and Black Lives Matter show how these platforms can be used to advocate for social change and influence public policy globally. However, this also carries risks, such as the spread of fake news and information uncertainty, which threaten political stability and security. Cybersecurity is an important issue in the current global power context. Increasingly sophisticated cyberattacks can damage critical infrastructure and exploit countries’ weaknesses. In this situation, international collaboration is essential to create security standards that can protect all parties from threats while encouraging innovation and economic growth. Digital culture also contributes to this dynamic. Globalization has made various cultures more accessible, but it has also created challenges in maintaining local identity. Countries must find a balance between innovation and preserving their cultural heritage, which can be an important element in attracting tourists and developing creative industries. Finally, climate change and sustainability are becoming fundamental issues in the global power scenario. Countries must work together to meet these challenges through clean technology and sustainable innovation. Companies and governments are expected to take initiatives that will encourage economic growth while protecting the environment. Facing various changes in global power dynamics in the digital era, flexibility and adaptation will be the key for countries and individuals to survive and develop. The continued development of technology will continue to shape global interactions and provide various opportunities and challenges that must be faced with adaptive and innovative policies.