A casino is a popular establishment that offers gambling-related entertainment. Its clients play games of chance, which have a small house edge (around 1% on table games and 8% on slot machines). They can also try their luck at blackjack, roulette or craps. A typical player spends 9 minutes on a slot machine and 42 minutes at a table game.
Something about gambling (probably the presence of large amounts of money) seems to encourage people to cheat, steal or scam their way into a jackpot, rather than simply relying on blind chance. That’s why casinos devote a large amount of time, effort and money to security.
But what if there were a way to turn the tables? What if you could make casinos more attractive places to visit by designing them to focus on the things that make them special? This is the challenge that was undertaken by the designers of Casino.
The result is an elegant space that emphasizes socializing over gambling. Champagne glasses clink and tourists and locals mingle, creating a festive and friendly atmosphere that is difficult to match. The design of Casino also encourages players to stay longer by providing them with easy access to food, drinks and a host of other amenities that are not available on the gaming floor. Using marketing strategies that emphasize these unique features can help casinos attract new audiences and increase revenue.