A casino is a public place where gambling and games of chance are the main activities. But casinos add a host of luxuries to make the experience more enjoyable and exciting for their guests, including restaurants, free drinks and limo services. They also calculate the average amount of money they win per day from players, and then pass that amount back to the players in the form of comps, or complimentary items.
In Casino, the gleeful aplomb of star-maker Sharon Stone spikes the movie’s energy, and Scorsese’s direction has a rueful sensibility that is attuned to institutional systems of grift. A brilliant early sequence echoes Goodfellas’ Copacabana interlude, with a gliding Steadicam taking us into the Tangiers money counting room and its inner circle of skimmers–a scheme that Ace counts as acceptable as long as it helps the family business.
The sleazy world of casino gambling in Casino may seem dated, but its themes of corruption and betrayal are still very relevant today. In fact, the gaming industry continues to evolve rapidly. What is popular now may not be the same five or ten years from now, so it’s important for casino marketers to keep up with new trends and developments in their market. For example, e-sports are becoming a huge industry, and casinos that partner with e-sports teams and platforms could potentially reach an entirely new audience. To learn more about how to stay up-to-date on the latest trends and develop your casino marketing strategy, click here.