Casino Marketing Tips For Casino Owners

After the gangster epic Goodfellas left a lasting impression on audiences, Universal gave Martin Scorsese the green light to direct Casino. This time, the film would center on a mob-owned casino in Las Vegas and be adapted from a nonfiction book by Nicholas Pileggi. It also starred Robert De Niro and Joe Pesci, completing the director’s “mafia trilogy” that began with Raging Bull and Basic Instinct.

Casino is an incredibly complex picture of organized crime that spans generations and locations. Its story focuses on Sam “Ace” Rothstein (De Niro), who runs his own casino, but also manages to stay on the right side of the law and avoid being caught by FBI agents. But even though the film presents a world that feels both familiar and unsettling, it never stalls or runs out of steam.

The movie is a tour de force for the ensemble cast, especially for Stone and Pesci. Both actresses flex their acting muscles, with Stone playing a seductive femme fatal who can keep men awake for two days and Pesci’s character slowly revealing his mob ties while retaining his cool.

As a casino, you can benefit from the same kind of savvy as these characters and use tried-and-true casino marketing strategies to attract new visitors and increase your profits. In addition to the obvious benefits of increasing discoverability, your marketing efforts can help build trust among consumers and set you apart from your competitors. Consumers almost always trust other people more than they do brands, so it’s important to encourage positive reviews and testimonials from satisfied customers and lucky winners.