When you think of casinos, you probably think of glittering Las Vegas strip hotels, luxurious pai gow parlors in New York’s Chinatown and other spots where gambling is legal. These locations often ooze opulence and neon signs, as well as the smell of freshly baked bread and other foods that lure customers in and keep them coming back. In addition, they often have a variety of games to choose from, including casino slots and table games like blackjack.
Despite their opulence and many attractions, not all casinos are successful. The truth is that gambling is a gamble in every sense of the word, and with expenses, taxes and house edges on various games, it’s not always guaranteed that casinos make money. This is why casino managers rely on various strategies to lure and keep gamblers coming back for more. For example, casinos waft scented oils in their ventilation systems to make customers feel happy and relaxed. They also use the euphoric sound of winning to keep players on the edge of their seats. Likewise, slot machines are programmed to use near-misses to keep people on the machine for longer periods of time.
Fortunately for the gamblers and casino owners, people trust each other more than they do brands. This is why it’s so important for casinos to showcase positive reviews and testimonials from their most satisfied customers. This can be done by posting customer reviews and videos on social media, recording video testimonials from past guests and even installing a photo booth where winners can take pictures of their winnings.